Reebok, who started a long-term campaign journey with its new face of the brand Hazar Ergüçlü, celebrated the first step of this collaboration with a launch attended by several names from sports and fashion. The participants had the chance to experience HIIT TR, the first and only shoe model designed by Reebok specifically for high intensity training. 47 Journalists attended the event which secured 64 pieces of coverage reaching approximately 55 million people.