E.ON's Recharge Retreat
E.ON wanted to challenge perceptions of what a utility brand typically does.
This allowed H+K to be creative – coming up with a final idea that focused on giving busy Londoners a tranquil oasis to recharge themselves while utilising the power of E.ON’s solar + storage energy solutions. The retreat itself was designed to be made up of three immersive cabins, one for the mind, body and soul. Each cabin was linked with its own ambassador – Jasmine Hemsley, Roxie Nafousi and Roger Frampton – who held workshops on their respective expertise
The “mind” cabin allowed members of the public to sit in cocoon seating within a totally reflective shell, giving them time to be mindful and reflect themselves as they recharged their minds. In the “body” cabin visitors got their heart rates up and challenged each other on exercise bikes, before sampling re-energising smoothies from the Detox Kitchen in the “soul” cabin. The Retreat’s overarching ambassador, TV and radio presenter Melanie Sykes, was chosen as an embodiment of many of the key messages of the campaign – keen on fitness and good food, while also professing the benefits of meditation to stay recharged and cheerful through a busy schedule.