Lenovo: Sight Spying Discovering Istanbul through the eyes of James Bond and Dan Brown with Lenovo Yoga tabletsS

In 2014, Hill+Knowlton Strategies Turkey and Lenovo invited lifestyle bloggers and journalists to discover Istanbul from the eyes of James Bond and author Dan Brown. For the event setting we uploaded scenes from James Bond movies and pages from Inferno, set in Istanbul. Led by personality Saffet Emre Tonguç as the tour guide, attendees visited the iconic Hagia Sophia, the Basilica Cistern and the Grand Bazaar with their Lenovo Yoga tablets in hand to document the experience.

 

The event posts generated approximately 120,000 impressions. 

Sector: Technology
Specialist expertise: Content + Publishing Strategy
Office: Istanbul