How Far You Can Go With IHGRC Invited travel bloggers to promote Intercontinental Hotels Group’s IHG Rewards Club via showcasing their priceless experiences in the group’s different hotels.
For the first event in 2017, IHG invited two bloggers from Bayaiyi.com were challenged to spend 1.000.000 points by September 1st. While spending their 950.000 points on 4 different destinations, they gave away 50.000 points to one lucky follower.
For the second event in 2018, IHG invited Sinan Hamamsarılar a.k.a tat dedektifi, Duygu and Bilgehan (the co-founders of bizevdeyokuz.com) and Elif Tanrıverdi -who is a lifestyle, travel, and fashion blogger- to the hotels in different cities and let them experience the hotel and the city.
During their trips, they shared photos with the #ihgrewardsclub hashtag. On Instagram they shared 120 posts, leading to more than 400.000 impressions on Instagram and other social media platforms.